Travel Advices and Tourism Reviews

Australia will pay a person for making ‘the best job in the world’, which is spend all day sunbathing, strolling along the beach, scuba diving among coral and taking photographs, that is, tourism. This is the latest initiative launched by the Queensland Department of Tourism, through an advertising campaign which aims to promote their destination in peak season of crisis.

Lizard Island, Queensland (Australia).

According to people who have entered in the contest to get “the best job in the world ‘, which have hovered around the 35,000 candidates, the campaign’s success seems assured. However, the only thing clear is that people are still willing to travel to an island paradise even in these times. But at this point, perhaps do need to remember that is not the same be paid holiday pay for a holiday, and that’s the most difficult in times of recession.

Once the first step from the institutional side, now it’s the turn of the business sector, who must make the establishments offering accommodation and entertainment and dining is the most appropriate, attractive and in keeping with a pocket wasted by the crisis in order to capture the largest number of tourists. The point is that the holidays are just around the corner for many, and knowing that the institutions continue to opt for the sector despite the deficiencies is a positive plus sign that things are not all bad. It is definitely a way to encourage consumption by selling a destination, or what is the same: a great marketing strategy that is sure to be followed by other countries and tourist markets